Amy Tara Koch | Uncategorized | Amy Tara Koch
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Scent plays a huge role in style. A woman’s fragrance is an extension of her look. Upscale hotels (like the Plaza Athenee in Paris) often boast a signature parfum that symbolizes the property’s luxury status. Even retailers (think Abercrombie and Fitch) use aroma to define...

Is it OK to Spy On Your Kids?     Spying on your kids. It’s a divisive issue. But, like it or not, monitoring your kids is all a part of parenting. I was asked by CNN’s Kelly Wallace how I felt about the issue. Here is what...

The moment that you hear Sinatra’s rollicking Have Yourself a Merry Little Christmas taking over the airwaves, it is a sign to kick up your style for the season. Yes, you need the requisite statement earrings, embellished sweater and fur accent piece. But, another easy...

My story from HuffingtonPost.com I took a five-year hiatus from working out. Not because I wanted to. But because I got sucked into the vortex of motherhood. Between diapers, meal preparation, organizing kid activities and keeping up with my own career, my needs fell to the...

I am a beauty warrior. From anti-aging serums to avante-garde sunscreen potions, I have an unquenchable thirst to hunt and gather products to make women look and feel their best. As every woman knows, the beauty industry is vast encompassing hair care, makeup, skincare, body cleaners/moisturizers and...

A BEAUTIFUL MOTHER'S DAY SOIREE WITH BIRCHBOX I am a huge fan of Birchbox. I love the idea of a curated $10  beauty box showing up at my door each month.  I love the idea of discovering under-the-radar brands from distant lands, And, I absolutely love not...

THE ISSUE Sunscreen layered under makeup often leaves skin cakey or oily. How can you protect yourself from the sun and have a flawless looking complexion? THE FIX Chantecaille Ultra Sun Protection Sunscreen and Primer SPF 50, $90 WHY This lightweight, oil-free combination sunscreen does double duty. It primes and...

One of the many perks of my job is to be on the receiving end of countless beauty products. Many beautify. Many hydrate. But many are forgettable. This month I was on a quest for magical potions with the power to transform. Drab to fab....

HOW FAR WILL THEY GO TO GET THAT GLOW? Newsflash: Though the tawny, incandescent celebrities arriving at the Dolby Theater on March 2 would love for you to believe that they rolled out of bed looking red carpet ready, this level of “effortless” glamour takes weeks to...

FOREVER YOUNG BY AMY TARA KOCH December 29. 2013 ...