Amy Tara Koch | Amy Tara Koch
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From Runway to Carpool Lane: A “Mommified” Spring Trend (You Didn’t Think You Could Wear) Crisp, clean and absolutely au courant, white "power" suiting ruled the runway. Well, it's tough to pull that look off without looking like the Thin White Duke's suburban, American cousin. A look you...

From Runway to Carpool Lane: A “Mommified” Spring Trend (You Didn’t Think You Could Wear) THEY SAY: A sheer blouse with a sexy lace bra underneath. I SAY: Layer a black or nude cami under a sheer blouse for a more demure look. 1. Tinley Road Taylor Piped Blouse...

From Runway to Carpool Lane: A “Mommified” Spring Trend (You Didn't Think You Could Wear) To busy moms, trends are overwhelming. We look at glossy magazines and think “I’m too fat”, “I’m too old” Or, “I don’t get it”. The truth?  Runway looks are created to be...

Travel is my opiate. But once I had kids, I had to shelve my inner nomad and stick to easy-to navigate with a 20 pound diaper bag and stroller locations. That offered child care. But, I kept a journal of all of the places that I...

Life is expensive. And, a new wardrobe is pricey. Why invest your hard earned cash for fash when you can swap? Tip du jour: create a mommy swap meet. Research 8-10 friends who have excellent style. Invite them over for cocktails. Everyone is instructed to bring “gently...

It was the type of email that I love at the end of a long, annoying day. “Would you mind test-driving a pair of Stuart Weitzman boots for the site?” Upscale  mom site Elizabeth Street was looking for glamour moms to craft three looks from...

Once you become a mom, the concept of “free” time evaporates in a poof of poop scented smoke. The inherent chaos of parenting- organizing lives, keeping house, and producing science fair  volcanoes with precision and a smile- eats up the time that used to be...

Stripes. Polka Dots. Houndstooth. Bold prints were all over the runways, especially pairing mismatched ones. How can real women tackle the trend? Though high fashion touts that stripes pair harmoniously with florals, this look is hard to pull off unless you are 6 feet tall and hail from...