Amy Tara Koch | Journalist | Author
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FEATURED WORK

You can’t make a second first impression When you are insanely busy, a beauty routine is hard to maintain. You are racing to work. Getting kids to school. Or, both. First you give up brow appointments, Next, highlights. Then, simply applying makeup seems a bit over...

MUSING OF THE DAY Wallis Simpson, the divalicious Duchhess of Windsor famously proclaimed that one can’t be too rich or too thin. Well, had she seen the spate of bony starlets fighting over size zero dresses at Barneys in LA, she may have reconsidered her statement....

Ankle booties are a form of sartorial momtopia. Why? Moms need comfort and crave style. The low heeled ankle bootie fits these parameters by offering the comfort of Easy Spirit and the edge of Isabel Marant. A heel-even a ½ inch-will elongate the leg and...

PUNKY COWGIRL DOES CHICAGO An abnormally hot October day in Chicago inspired a sassy, punky cowgirl look featuring a breezy DKNY tunic, a suede button down, a skull & crossbones scarf and an eclectic array of accessories. I am having a mega ankle boot moment, pairing them with...

Last week, I was delighted to serve as a style expert on the new Steve Harvey Show. The topic? Tween Fashion Emergencies. The producers canvassed the country and found three moms that were unhappy with the way their children were dressing. We had a tomboy,...

A SMOKY EYE THAT IS NEITHER SLUTTY NOR STUPID I have been long trying to master the smoldering Sofia Vergara eye.  Sexy and mysterious, a smoky eye is fiercely feminine. But, it is complicated stuff. If you are overzealous, you look like a prostitute. If you...

HINT: Do NOT follow the ridiculous runways Marc Jacobs Fall 2012                                        Kenzo Fall 2012  This season, high fashion mags are touting plaid over plaid, stripes paired harmoniously with...

ATK DISHES ON SHEKNOWS.COM ON HOW TO TAP INTO YOUR SIGNATURE STYLE READ FULL STORY HERE ...

IT'S A GOOD THING! Purging the clutter=closet clarity. The goal: transform your closet into an environment that channels the light, airy vibe of Neiman Marcus.  Pluck out remnants of your single-in-the city life and all things frumpifying: mom jeans, maternity, anything pleated, trashed shoes, etc. Like peacocks...