Amy Tara Koch | get the look
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ATK Shows You How To Get The Look For Less Springifying your wardrobe doesn’t have to break the bank! Amy showcased five trends that can be had for under $50 on Good Day Chicago. Here is the video: FOX 32 News Chicago Accessories from Charming Charlie, Old Navy, H&M...

Test Driving the Brit Celeb Makeup Artist's Line at Selfridges I had a mission in London. The beauty industry had been buzzing about celeb makeup artist Charlotte Tilbury’s new line. The mascara was said to be next level. The concealer able to camouflage a decadent night...

The moment that you hear Sinatra’s rollicking Have Yourself a Merry Little Christmas taking over the airwaves, it is a sign to kick up your style for the season. Yes, you need the requisite statement earrings, embellished sweater and fur accent piece. But, another easy...

                    Amy Tara Koch with Darlene Hill Perfectly layered bangles The Holidays are all about drama, yes. But does that mean women need to run out and invest in a new wardrobe? Good Day Chicago’s style expert Amy...

Magazines lead women to believe that they need an entirely new wardrobe for the holidays. The truth? You don’t need to spend the big bucks to dazzle. Stepping up your look is all about layering and accessorizing. Injecting “wow factor: into basics is the difference...

Somehow quilted leather makes everything look expensive, polished and chic. Chanel may have popularized this treatment, but you don’t need to spend the big bucks to tap into the look. Brands from Aldo to Brooks Brothers offer a coterie of quilted options. Keely Quilted Leather Flats,...

Jeans, they are a mom’s uniform. We dress them up. We dress them down. We wear them to work. They are de rigeur errand running garb. But, while much of the designer denim is stylish, it is actually not designed to flatter women with lumps, bumps and...

My Story from SheKnows.com Black is a staple. But printed patterns are a fun foil that electrify a basic look. This fall, the runways were filled with explosive prints, many carrying over from the summer season. But, to many women, figuring out how to wear a...

There is no greater fashion high than that moment when you triumph over the system by snagging a piece at a fraction of retail cost. I love to hunt and gather which, in my profession, means to examine trends closely and uncover that look for...

Twiggy. Mary Quant. Brigitte Bardot. Carnaby Street. Woodstock. Warhol Factory. The 60s were tumultuous, sure. But the chaos of the decade produced some of the most inspired and enduring styles. I love the dramatic, exaggerated looks of this time. And, so do designers like Marc Jacobs, Saint...